Music Promotion

As someone who is new to the music industry one of the toughest challenges that you will have to get around is music promotion – it is extremely difficult to get the world to hear your music, and there are not many companies that can help you do it effectively. If you want to be successful you need to find a company that has a track record for getting good music out to the masses. As you go around talking to different promotional agents there are certain things that you should keep in mind.
The first is your genre of music. What kind of music are you making, and does the company have any experience with it? Different genres are sold to different niches – it is hard, for example, to convince reggae fans to buy into rap music. The company that you choose must show you proof that they have worked with others to sell similar music.
It is almost impossible to sell music today if you don’t have a social media presence. You shouldn’t assume that have a Facebook or Twitter account will do – you need a lot more than that. In fact, you need to choose a music promotional company that is adept at social media marketing. They should create a profile among users who are fans of your type of music and then constantly study it to make sure that it is getting positive feedback. They should also experience steady user growth – if numbers stay the same it means that you are not get any new fans.
One of the best ways to get your music out there is with performances in local gigs. The only way you can get gig is if you choose a promotional company that has great contacts with local media. They will be able to get you performances in the best clubs and events. The more people hear your music the more you can expect them to share it. Be prepared to give some of it away for free in the beginning – it is the only way that you will acquire a fan base. Make sure that you get airplay on local radio.
Don’t expect to become an overnight success – in the music world this hardly ever happens. It will take some time to start making some good money, so be patient but keep working hard.
One company that can help your music get worldwide recognition is Quite Great. They are based in the UK and they have worked with some of the best musicians in the world, as you will see on http://www.quitegreat.co.uk/.